Affiliate campaigns require the creator to post affiliate links promoting a product or service. An affiliate link is a unique URL that tracks clicks and purchasing activity and can earn the creator a commission on a percentage of the sale. Commission rates and terms and conditions vary by retailer, brand, and product category.
Brand sponsorships are a set, pre-negotiated payment for specific deliverables outlined in a talent agreement (contract) that promote or support a product, service, brand, or retailer. The deliverables typically include content creation (video, static image, etc.) and can include content posting on a creator's social media platforms. content's performance (likes, engagement rate, clicks) does not affect the payment.
Some campaigns may include both a brand sponsorship with a flat-fee for deliverables and an affiliate link to earn commision.
Please make sure to reference your campaign details page or contract terms if you are unsure what type of campaign you are participating in.